Top 3 Sign Design Tips to Attract New Customers
As a business owner, it's a must to attract customers to your business. It is crucial to your success. Marketing is about attracting customers to your business and making them loyal customers. We give the best business signage outdoor design ideas to attract new customers.
The trick is to grab their attention first. To attract attention, some business owners resort to more bizarre gimmicks. These are the ones you've probably seen: a man dressed up as a gorilla waving at vehicles, an inflatable structure on the roof of car dealers, various flags and balloons fighting against the wind, before succumbing to the force of the wind!
These tactics have become so common that they are now part of the marketing landscape. They are "been-there, done-that" ruses with no real power to draw attention. These marketing strategies can be expensive and not always create the best image of your brand.
Outdoor signage is more effective in driving traffic to brick-and-mortar businesses than any other marketing strategy. FedEx Office conducted a spring 2014 survey and found that more than half the small-business owners believed signage was effective at attracting customers.
What is effective, well-designed signage? These are the three rules that it generally follows:
1. Eye-Catching Color
Sapna Budev (Director of Strategic Initiatives for the International Sign Association), stated that studies have shown that brand recognition is 80% driven by colour.
Use bright, bold colours in your signage will attract attention and create awareness for your brand. What are you thinking of when you see red and orange signage? Right, CIBC. Its signage is a bright, visible colour that makes it easy to see from far away. And because it has been used consistently in all its marketing efforts, it has become synonymous with the bank.
Modern, trendy colours can be effective in attracting attention. However, you should take care when selecting the colors for your signage. They may become out of fashion and lose their relevance, which could have the opposite effect that you desire.
2. Text Readability
To make your signage legible and readable at a distance, the text must be large enough to stand out from the background. The industry's standard rule of thumb is that 10 feet of visibility should be achieved for every 1 inch of letter height.
For example, a sign with 10-inch lettering will be the most easily read from 100 feet away. It is important to have a stark contrast between the background colour and text color. This will help the text stand out from the background and not blend in.
It will be very noticeable to see black type against a white background or white type against a dark blue or red backdrop. Keep in mind, however, that not all fonts are equally legible. A bold, floral script may be what you want to show your style. However, this font will make it difficult for people to read from far away.
Don't forget to consider the visibility of your sign at night! You can make your sign out of reflective paint or vinyl sign material in two colours. This will help it stand out in the darkness.
3. Graphics that Suit your Demographics
The sign design must be clear and concise. Know your audience. Signs with creative graphics are more appealing to millennial customers than signs that have simple, plain designs. Simple designs are more popular in more wealthy areas.
Outdoor signage is a powerful tool to attract customers and business owners. Have you ever stopped your car to look at a sign that advertised something and then walked into a store?
If this is unlikely, you should note that Best Signs SA that 20% of its customers stopped their cars and went into a store simply because the sign said so. This is a clear sign of outdoor signage's attraction factor-loud, clear.
